Simple Successful Marketing for Small Business

This publication provides a comprehensive yet succinct guideline…

  • Self -Paced

    Duration
  • R2,500.00

    Course Fee
  • Small Business & Entrepreneurship

    Faculty
  • 1

    Modules
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INTRODUCTION

This publication provides a comprehensive yet succinct guideline of all the key marketing elements that entrepreneurs need to know to ensure that their products or services are marketed effectively and efficiently.

  • Module Outline
  • Who is this for
  • Requirements
  1. Introduction
  2. What is marketing?
  3. Determine your marketing goals and objectives
    • Visualise your goals
    • Set realistic and challenging goals
    • Set specific goals
    • Set measurable goals
    • Set time-bound goals in respect of the short, medium and long-term goals
    • Set at least one primary goal and not more than three secondary goals
  4. Conduct a STEPCOM and SWOT analysis
    • Complete a STEPCOM analysis of the marketplace
    • Complete a marketing SWOT analysis
    • Devise your strategy to overcome the impact of STEPCOM and SWOT factors
  5. Design your product or service
    • Designing the anatomy of your products / services
    • Determine the market segmentation of your products / services
    • Position your products / services in terms of the price-quality matrix
    • Major reasons why certain products or services are successful
    • Major reasons why certain products fail or brand loyalty declines
    • Understanding the customer buying process
  6. The marketing mix: 7 Ps of marketing
    • Product
    • Price
    • Place
    • Promotion
    • People
    • Processes
    • Physical evidence (Assets)
  7. Internet Marketing
    • Website
    • Social media( Blogs, Facebook, Twitter, LinkedIn, Other channels)
  8. The most common mistakes made by small business owners
  9. Marketing plan
  10. Conclusion

This book is aimed at new or prospective entrepreneurs, who need to acquire the basic knowledge and skills required to create a marketing plan.

  • PC running Windows 10 / Windows 7 or Windows 8
  • Access to the Internet