INTRODUCTION
This publication provides a comprehensive yet succinct guideline of all the key marketing elements that entrepreneurs need to know to ensure that their products or services are marketed effectively and efficiently.
- Module Outline
- Who is this for
- Requirements
- Introduction
- What is marketing?
- Determine your marketing goals and objectives
- Visualise your goals
- Set realistic and challenging goals
- Set specific goals
- Set measurable goals
- Set time-bound goals in respect of the short, medium and long-term goals
- Set at least one primary goal and not more than three secondary goals
- Conduct a STEPCOM and SWOT analysis
- Complete a STEPCOM analysis of the marketplace
- Complete a marketing SWOT analysis
- Devise your strategy to overcome the impact of STEPCOM and SWOT factors
- Design your product or service
- Designing the anatomy of your products / services
- Determine the market segmentation of your products / services
- Position your products / services in terms of the price-quality matrix
- Major reasons why certain products or services are successful
- Major reasons why certain products fail or brand loyalty declines
- Understanding the customer buying process
- The marketing mix: 7 Ps of marketing
- Product
- Price
- Place
- Promotion
- People
- Processes
- Physical evidence (Assets)
- Internet Marketing
- Website
- Social media( Blogs, Facebook, Twitter, LinkedIn, Other channels)
- The most common mistakes made by small business owners
- Marketing plan
- Conclusion
This book is aimed at new or prospective entrepreneurs, who need to acquire the basic knowledge and skills required to create a marketing plan.
- PC running Windows 10 / Windows 7 or Windows 8
- Access to the Internet