Simple Successful Small Business

The decision to start your own small business is probably one of…

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  • Small Business & Entrepreneurship

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The decision to start your own small business is probably one of the most important decisions you will ever have to make in your life. The soul searching and courage displayed to arrive at such a decision is incomparable and we salute your decision to become an independent small business owner.
Kenneth Fisher has worked in this field for more than 20 years. The knowledge gained in making numerous decisions and mistakes while running his own small business, as well as financing small businesses and advising and mentoring small businesses, has enabled him to compile a comprehensive yet succinct guideline in order to assist prospective and new entrepreneurs.

  • Module Outline
  • Who is this for
  • Requirements
  1. Introduction
  2. Characteristics of successful entrepreneurs
  3. Selecting an idea that suits you
  4. Setting proper personal and business goals
    • Visualise your goals
    • Set realistic and challenging goals
    • Set specific goals
    • Set measurable goals
    • Set time bound goals
    • Set at least one Primary Goal, and three Secondary Goals
  5. Developing your business plan
    • General guidelines
    • What is a Business Plan?
    • The recommended Business Plan format
    • The key determinants of successful Business Plans
  6. Deciding on a business format that suits your needs
    • Sole proprietorship and partnership
    • The company and close corporation
  7. Ensuring that your business is properly registered
  8. Important points when applying for financial assistance
  9. Important financial information
    • Mark-up % calculation
    • Gross profit % calculation
    • Break Even turnover calculation
    • Breakeven number of units calculation
    • The maximum customer discount % calculation
    • Margin of safety % calculation
    • True total cost per unit calculation
  10. Important tips for start-up
  11. Finding experts
  12. Developing your marketing plan
    • Design the anatomy of your product or service
    • Determine brand personality and align it to your product
    • Design a marketing slogan
    • Determine your CPA and USP
    • Determine the market segmentation of your product(s) or service(s)
    • Determine your most cost-effective promotion strategy
  13. Successful management tips
    • Tips for successful financial administration
    • Tips for successful operations management
    • Tips for successful human resources management
  14. What to do when things go wrong
    • What to do when your business suffers some setbacks
    • What to do when your business experiences serious problems that result in liquidation
    • Key determinants for the success of a small business
  15. Conclusion

This book is aimed at new or prospective entrepreneurs, who need to acquire the basic knowledge and skills required to start a new small business.

  • PC running Windows 10 / Windows 7 or Windows 8
  • Access to the Internet